Facebook Ads

Digital Marketing

About this test

The Kandio Method

Kandio’s assessment tests let you assess the candidates, employees, agencies or freelancers you have concerning any Facebook advertisement tasks that you might have.

Remember that Kandio offers guidelines on which Facebook marketers to proceed with, and which ones to discard. Kandio will give you reliable directions about things advertisers should know about, but an advertiser can be qualified, even if he does not know about all of these things.

We suggest that you use our tests before your interview process to know which ones to actually talk to. The final Kandio report should be a piece of conversation with the strong candidates, rather than a disqualifying process in a late stage interview process.

The two branches of Facebook marketing, and how we test

You can divide Facebook marketing into two main categories:

  • Organic Facebook marketing. All the unpaid marketing efforts you make on Facebook, where you don’t pay for extra reach and impressions. This includes posting content and replying to messages (inbox and comments).
  • Paid Facebook marketing. All the paid marketing efforts you make in Facebook’s Business Manager, mainly in Ads Manager. This includes choosing campaign objects, setting budgets and target groups, choosing the right creatives, as well as analyzing the incoming data.

This test considers only paid Facebook marketing.

So why do we do it this way?

Organic Facebook marketing is often guided by content and the stories that a company wants to tell about their brand persona, and not about making sales or conversions. Paid Facebook marketing, on the contrary, is more focused on gaining customers, and it is carried out in Facebook’s Ads Manager, with a lot more possibilities and in-depth data insights.

Working with paid Facebook marketing, you have a wide range of tools available. A candidate may know a few possible strategies in Ads Manager that move towards the desired goal, but if their knowledge is limited to the most basic approaches (ie. Facebook Page Insights or Boost), they may not obtain the desired results.

How would you use this test?

This test has several use-cases.

  • Assess Facebook agencies and their respective specialists within their field and know about their Facebook marketing capabilities.
  • Test current employees about their knowledge of advertising on Facebook.
  • Assess possible future employees to see if you should qualify or discard them.
  • Test freelancers and other marketers. A lot of people call themselves social media experts these days, and it can be hard to distinguish quality work from damaging strategies. This could give you a hint if you should work with a certain person.

Which areas do we assess in this test?

We have 3 main responsibilities tested in this assessment.

  • Matching goals with the right objectives
  • Detailed functions of certain ad types
  • Knowledge of targeting options and their features

These 3 areas have been divided into 4 core areas of Facebook advertising:

  • Terms and descriptions
  • Creating Ads
  • Analysis
  • General knowledge

We hope this test will help you the way it is helping us.

Please reach out if you have any questions regarding the content, questions or anything else.





Maximum completion time

20 minutes

Chapter(s) 4
  • Terms and descriptions
  • Creating Ads
  • Analysis
  • General knowledge
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Try a sample question from our Facebook Ads specialist
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Made by one of the leading experts

Having to work with hundreds of startups, I’ve developed my own success radar that tells me which startups will hit or miss. That is why I contribute to Kandio.

Nick Trauelsen

Nick Trauelsen

Founder of The Marketing Guy
Award-winning keynote speaker
Author of our Facebook Ads test

Nick Trauelsen

A lot of people know me as Nick Trauelsen. A lot of startups know me as The Marketing Guy. Facebook advertising is one of the most effective marketing channels any business can capitalize on. Let me help you find the perfect Facebook Ads expert.

Facebook is a huge platform with billions of users that are within your reach. Having a Facebook expert in your business arsenal will help you build that bridge between your business and the billions of users that are awaiting your product or service. My test content and Kandio’s platform is the first bridge towards reaching your future customers with great people.

My Experience

With a degree in marketing, I jumped on a journey to explore what marketing can do for businesses. Thousands of marketing campaigns later, I’ve mastered that one aspect of marketing that gives the most results and growth for any business, and that is Facebook marketing.

  • 2016 - Present
    Independent Consultant
    Keynote Speaker
  • Jan 2015 - Present
    The Marketing Guy
  • Jan 2015 - Jun 2015
    Facebook Consultant

My Achievements

Beyond marketing, I’ve grown my career around startups and businesses that are new in the market. The competitiveness of bringing something new to a busy market has challenged me to become the go-to-guy when it comes to Facebook marketing in Scandinavia.

  • 2016 - Present
    Entrepreneurial- and Marketing events
    Renowned Mentor and Public Speaker
  • 2016
    Architect behind some of the most successful Kickstarter campaigns
  • 2015
    The Marketing Guy
    Founded TheMarketingGuy
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94% of all questions our support receives, can be answered in the below FAQ

I have many candidates - will they all receive the same questions for equal assessment?
Short answer:

Yes, all candidates are equally assessed, when you use Kandio.

Long answer:

All our tests have different questions that might or might not change from vacancy to vacancy.

However, once you lock a recruitment round in, the questions will lock in as well for all candidates going through your assessment, so that they are equally screened.
How can the exam score help me to make a better hiring decision?
Overall it would be best if you kept in mind that Kandio offers help with assessing your total pool of candidates. The point with this plan-of-attack is to give you a tool that will enable you to pinpoint the very underqualified candidates quickly, and promptly discard of them. As well as locating the strong candidates, and invite them for an interview before your competitor does.

The difficulty of our tests is serious in general and is meant to find the lesser qualified. So you shouldn’t disqualify a candidate at 67%, just because you have someone who’s testing 70%. Or even 85%.

Kandio is a tool you should use in addition to other means such as:

- Common sense
- Gut feeling
- Internal screening
- Other assessment tools from Mandomedio
- Experience of the candidate
- Career goals of the candidate

The reason we have priced Kandio the way we have is that it’s meant to be used alongside other decision factors, and not as a sole dictation of which candidate to employ.
Why Kandio over other tests? And why not a free-writing test?
All Kandio assessments have a difficult multiple-choice approach and a very clear and tangible scorecard at the end. We only work with objective measurements and completely disregard candidate values such as consistency in work, ability to teamwork, humanity, and care for colleagues, sociality, and the likes.

The reason for this is that in today's tech-oriented world, we often see a significant amount of different solutions to the same problem. If we offered free-write assignments, candidates would need to be assessed one by one, which obviously would be impossible at our price point.

With us, you're buying access to a robust set of exams, written by the world's best authorities, with well-functioning scorecards to make recruitment easier. And on top of that, we are using big-data to benchmark all your candidates across other similar candidates.
How difficult are the tests Kandio offers my candidates?
All our tests are authored with serious difficulty in mind. We accept only the best test authors onto our platform, and a fixed percentage of revenue goes directly to our authors to keep content updated, and authors happy.

Our goal is to weed out the least competent candidates in the most common knowledge within your desired field.

Because of this, you should keep in mind to adjust your salary expectations and level of acceptance, if you’re looking for junior roles, mid-level roles, or senior roles.
How do I adjust the level of my test to match the qualifications of the position I’m trying to fill within my company?
You don’t. Our tests are made with such difficulty in mind, that they would challenge all skill levels regardless of seniority. We almost never see any candidate getting everything correct on our exams.

If you are trying to fill a senior role, you would probably want candidates to score above 60% in Kandio. If you’re looking for a junior role, you could probably settle with 30%-50%

If you want a very junior role, that you can train along the way, you would be looking at 30%-50%.

We wouldn’t recommend considering any candidate below 20% unless you have clear indications from other factors of decision making.